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Gaby Goldberg

Jacob Smilovitz

Jarrod Dicker

Jonathan Moore

Gaby Goldberg, Jarrod Dicker, Jonathan Moore, Sophie Fujiwara

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TCG Crypto Year in Review

To date, every iteration of the Internet has been ushered in by technology to help us better communicate. This began with Internet Relay Chat (IRC) in 1988. Later in the 1990s, we saw the first major instant messaging platforms (ICQ, AIM, MSN, and Yahoo) all battle for market share. The early 2000s became a “gold rush” for instant messaging, with <a href="https://theweek.com/articles/469869/text-message-turns-20-brief-history-sms" target="_blank" rel="noopener">SMS becoming a global phenomenon</a> alongside the advent of technologies like Apple iChat (compatible with AIM) in 2002 and Skype in 2003. And, of course, the last decade of software was supported by messaging apps like WhatsApp, Telegram, WeChat, and Signal, alongside social media networks like Snapchat and Instagram. Now, as we look towards the next iteration of the web — an Internet with a native identity layer for people, by way of the wallet — it’s clear that a missing communication layer stunts growth. As <a href="https://twitter.com/ttunguz" target="_blank" rel="noopener">Tomasz Tunguz</a> put it in his related piece, messaging is “<a href="https://tomtunguz.com/messaging-unlocking-crypto/" target="_blank" rel="noopener">the bottleneck</a>.”
Messaging is our primary form of digital socializing. As defined by <a href="https://twitter.com/dwr" target="_blank" rel="noopener">Dan Romero</a>, the “<a href="https://twitter.com/crosschainpod/status/1582751497141747712?s=20&amp;t=h4D8soyqqZ-2kV4ySo8Mpw" target="_blank" rel="noopener">vertically integrated stack for social</a>” is identity, hosting, moderation, and algorithm — we believe that messaging is the interface of this stack. To communicate with different parts of a protocol, we send various forms of data, whether a message from one-to-many or a message signature, to sign a transaction. Every on-chain action is a message in some form, even if they aren’t represented in a typical chat interface. Seeing these as a single thread of messages outgoing from your wallet would transform the way we browse the web.
<figure id="attachment_727" aria-describedby="caption-attachment-727" style="width: 2432px" class="wp-caption alignnone"><img loading="lazy" class="wp-image-727 size-full" src="https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol2.png" alt="" width="2432" height="1328" srcset="https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol2.png 2432w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol2-128x70.png 128w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol2-160x87.png 160w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol2-320x175.png 320w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol2-640x349.png 640w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol2-960x524.png 960w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol2-1440x786.png 1440w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol2-2048x1118.png 2048w" sizes="(max-width: 2432px) 100vw, 2432px" /><figcaption id="caption-attachment-727" class="wp-caption-text">Current steps to mint an NFT to a new messaging interface of minting and signing</figcaption></figure>
<h3>WEB3 MESSAGING</h3>
So what does web3 messaging look like today? For the most part, we jump to brute-forced web2 platforms like Discord and Telegram, using tools like <a href="https://guild.xyz/" target="_blank" rel="noopener">Guild</a> on top for access management. When we connect our wallet to various consumer applications (token-gated sites, shopping pages, communities, dApps, etc.), we typically use workarounds to fill the communication gap, like syncing your email address to your OpenSea or Mirror account to get updates.
Crypto messaging lives on Telegram and Discord, but the search for a crypto-native solution needing just a wallet address has spurred the beginnings of 50+ companies. Businesses like <a href="https://xmtp.com/" target="_blank" rel="noopener">XMTP</a> and <a href="https://www.dialect.to/" target="_blank" rel="noopener">Dialect</a> have taken the protocol-first approach (build a communications network with messaging as a feature), while others are making application-first with new web3-native chat apps, like <a href="https://www.tribes.xyz/" target="_blank" rel="noopener">Tribes</a>, <a href="https://geneva.com/" target="_blank" rel="noopener">Geneva</a>, <a href="https://www.bunches.chat/" target="_blank" rel="noopener">Bunches</a>, and <a href="https://inb0x.life/" target="_blank" rel="noopener">Inb0x</a>. Existing web3 companies like <a href="https://decrypt.co/102958/dump-discord-nansen-launches-messaging-app-for-web3-communities" target="_blank" rel="noopener">Nansen</a>, <a href="https://rarible.com/blog/the-first-multi-chain-messenger-is-here-dm-any-wallet-on-rarible-com/" target="_blank" rel="noopener">Rarible</a>, and <a href="https://www.businesswire.com/news/home/20220720005034/en/WalletConnect-Unveils-the-Future-of-web3-Chat-With-Wallet-to-Wallet-Messaging-Preview" target="_blank" rel="noopener">WalletConnect</a> have similarly begun implementing messaging. On the enterprise side, we are excited by companies like <a href="https://dispatch.xyz/" target="_blank" rel="noopener">Dispatch</a>, <a href="https://lines.by/" target="_blank" rel="noopener">Lines</a>, and <a href="https://notifi.network/" target="_blank" rel="noopener">Notifi</a> that help businesses and communities reach users directly. New wallet-based social apps have also emerged, like <a href="https://www.farcaster.xyz/" target="_blank" rel="noopener">Farcaster</a> and <a href="https://lenster.xyz/" target="_blank" rel="noopener">Lenster</a>, both built on top of their respective protocols.
<figure id="attachment_728" aria-describedby="caption-attachment-728" style="width: 2416px" class="wp-caption alignnone"><img loading="lazy" class="wp-image-728 size-full" src="https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol3.png" alt="" width="2416" height="1142" srcset="https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol3.png 2416w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol3-128x61.png 128w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol3-160x76.png 160w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol3-320x151.png 320w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol3-640x303.png 640w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol3-960x454.png 960w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol3-1440x681.png 1440w, https://tcgcrypto.pdmdev.co/wp-content/uploads/2022/12/12.1.22_Talking-to-the-Protocol3-2048x968.png 2048w" sizes="(max-width: 2416px) 100vw, 2416px" /><figcaption id="caption-attachment-728" class="wp-caption-text">A (very) non-exhaustive list of web3 messaging today</figcaption></figure>
The potential for web3 messaging extends far beyond a skeuomorphic peer-to-peer chat. It’s protocols talking to users, users talking back to protocols, and all forms of information exchange getting pushed on-chain. Many consider these actions middleware today — the forgotten part of the tech stack — but every interaction we have on-chain transfers data in the form of messages.
We hear a lot of conversation around “hooks” for crypto-native messaging, like permissionless social graphs, verification, and token-gating. Still, these are features of web3 messaging, not its core use. None of these features have made on-chain messaging competitive with Telegram or Signal, because convenience (almost) always wins over quality. These messaging protocols will be more convenient because they will unlock a whole new recipient of the message: the protocol itself. We haven’t gotten there yet because we currently regard messaging as an end, but web3-native messaging is a means, not an end. It’s a byproduct of completing actions. The familiarity of the format means we can simplify flows and better integrate new interfaces, experiences, and activities.
<h3>NEW INTERFACES</h3>
Per this new way of thinking, every on-chain action is already a message. But right now, the tech that powers it siloes every action from the others. We may find out about a collection on Farcaster but mint the NFT on Zora, confirm the transaction in MetaMask or Rainbow and get updates about the project in Discord. Suppose we acknowledge that every one of these actions is a message between provider and consumer. In that case, it makes the most sense if it were all aggregated into a continuous stream of messages, centralized in one place, without compromising user identity.
This is different from saying that messaging as it exists today will not take off in web3. There are plenty of reasons we will use peer-to-peer web3 messaging (think: sending an in-game pseudonymous message or placing an offer on an NFT in someone’s wallet). As platforms begin with this new functionality, user-protocol messaging will become ubiquitous. In our view, the ability to see threads of messages between wallets and dApps would transform how we envision interacting with the Internet. With a communication layer built in, wallets become superapps. (Note: We haven’t scratched the surface of what it might look like for a user to talk directly to a protocol via something like <a href="https://chat.openai.com/chat">ChatGPT</a>… but that’s a piece for another time.)
<h3>WALLETS AS SUPERAPPS</h3>
Wallets are the de facto browser for web3, and they unlock consumer experiences across token-gated sites, marketplaces, communities, dApps, and more. The problem we’ve run into as an industry is that now we have all of these parties (individuals, brands, businesses, communities) that want to talk to each other but don’t know how. Localizing all of these interactions in the wallet would make it a superapp.
For example, how do members of a DAO get notified that a new round of governance is open? Currently, it’s on Twitter or Discord, or hosted on an external site like the <a href="https://prop.house/" target="_blank" rel="noopener">Nouns Prop House</a>. The user has to seek out the action, while it should be entirely the other way around. What if these action items (like voting) were embedded in the wallet? New products like <a href="https://www.daylight.xyz/" target="_blank" rel="noopener">Daylight</a> are exciting steps toward this future. We&#8217;d love to hear from you if you are building in this space.
<h3>WHAT COMES NEXT?</h3>
With an integrated communication layer, wallets become inboxes, and the inbox becomes the nexus of identity. They are where you create, contribute, and communicate across the web. Each wave of the web was ushered in by a new communication mode: early Internet forums brought people online, and social networks birthed platforms. The ability to talk directly to the protocol is the next innovation, bringing middleware to the frontend and leveling the playing field between people and protocols in the production of new media. If messaging is redefined as the means, then we don’t know what the ends might be — and that is the exciting part.
This piece is a working thesis, and we welcome your feedback to shape our perspectives and help us learn. Thank you to <a href="https://twitter.com/masonnystrom/" target="_blank" rel="noopener">Mason Nystrom</a>, <a href="https://fcast.me/hlau" target="_blank" rel="noopener">Henry Lau</a>, <a href="https://twitter.com/jonmoore202" target="_blank" rel="noopener">Jonathan Moore</a>, and many others for informing our thinking on this piece. If it resonated, we would love to hear from you!
The information set forth herein has been obtained or derived from sources believed by the author to be reliable. Nevertheless, the author does not make any representation or warranty, express or implied, as to the information’s accuracy or completeness, nor does the author recommend that the information set forth herein serve as the basis of any investment decision and has provided such information to you solely for informational purposes. Nothing contained herein should be construed as investment advice or as an offer or solicitation of an offer, or recommendation, to purchase any securities or other financial instruments, and may not be construed as such.

Talking to the Protocol

Browsers, applications, and platforms are how consumers live online. Today, new digital lives are being led in different corners of the internet on top of the blockchain. But for all the media coverage of crypto, users will only start to care about this revelatory infrastructure shift when showcased through the services they use most. It&#8217;s hard to see things in the dark, and consumers show up when these products and applications turn on the lights.
Historically on the web, consumer opportunity followed emerging infrastructure. Web1 server structures put individuals online, gave the masses access to the internet to consume and communicate, and made it all accessible through the browser, search and chat. But it took Netscape, Google, AOL &amp; others to show consumers what that infrastructure could do. Web2 presented the cloud and introduced a new wave of scalability and the emergence of the social web. All of a sudden, people could connect online, purchase online, trade online, catalog their life online… everything together online. The web was cheaper to consume and accessible to anyone who could find a connection. Now we have the acceleration of web3 infrastructure. Billions of investment and treasury dollars are sitting in the next internet&#8217;s foundational layer (Ethereum, Solana, Polkadot, etc.). web3 promises a new gateway for billions of users to live even more online through self-sovereignty, portability, and ownership. But today, only one breakout consumer experience has reached far beyond the crypto community; Coinbase. 
Living online relies on infrastructure. But that doesn&#8217;t mean consumers care about the infrastructure itself. They care about what it can unlock for their online lives: status, entertainment, financial gain, etc. When was the last time you used Spotify and thought, &#8220;this is great because it&#8217;s hosted on AWS!&#8221;? You use Spotify because of the entertainment it provides you as an individual, brought to you by the infrastructure it showcases. Consumers care if things work and benefit them as individuals over all else. web3 is presenting entirely new behaviors and business models to the web, and now it&#8217;s up to us to show consumers what that can do and how it can benefit their digital lives.
These new forms of living online are starting to materialize in several specific ways:
Culture, Status, and Community: Now that digital ownership is exploding through NFTs, people are seeing more significant financial and status opportunities online than offline. This is the most critical catalyst for living online we&#8217;ve seen to date. Individuals are building status and identity in the virtual world the way they do in the physical world. Why own a Gucci bag to impress a few hundred people in your town when you can own a digital one to impress millions? How you dress, accessorize and socialize online is now directly tied to your identity and status, where consumers take Crypto Punks or Bored Apes and make them their profile picture (PFP). This signal drives identity, status, and community in an entirely new way.
24/7 Markets for Everything: Coinbase turned markets into a 24/7 industry, spilling over into other industries where consumers are at the forefront. The role of the consumer has shifted from spectator to participant, meaning more individuals can contribute to the passions and products they love most. For example, Zed Run (in which an affiliate of TCG Capital Management, LLC holds an investment) is a virtual horse racing game that lets individuals purchase, breed, and race horses. It&#8217;s not limited by physical space or time, and it&#8217;s entirely up to the owners: consumers. Media markets are being built around this. DAOs are structured to allow communities to pool together to purchase and raise horses as a collective — all of which exist online unbounded by physical constraints.
New Business Models: web3 inverts the internet&#8217;s business models by giving more value and ownership to both creators and consumers. Traditionally, platforms developed online have been driven by advertising and subscriptions, and this is because Web2 took a consumer-first approach to media, protocols, and applications with the platforms as intermediaries. web3 puts value back into creators&#8217; hands while giving consumers new opportunities. web3 platforms like Mirror and Foundation introduce new revenue streams to participants, allowing for crowdfunding, collaborating, and equity ownership between producers and their customers. Programmable royalties will change the way every piece of media is created, traded, and exchanged. Play-to-earn games will create new jobs on the internet, letting people truly live online.
It&#8217;s important to note that it&#8217;s still early days, and the best crypto applications for consumers are still limited compared to Web2 experiences. To welcome those outside the crypto space, consumer adoption requires a shift in mindset, talent, and user on-ramps. And that means building valuable tools and experiences that benefit those building lives online, showcasing the power of web3, and unlocking opportunities for those participating directly in products on top of the blockchain.
The dawn of consumer crypto is here, and we now need to shine a light on it.

The Dawn of Consumer Crypto

Journal

TCG Crypto Year in Review...

Talking to the Protocol...

The Dawn of Consumer Crypto...